Digging into the archives today for our first blog post in a while. This was a project that we produced for Blok Design who designed this rad identity system for Hoi Bo, a line of high-end bags and clothing.
Everything was printed using two letterpress inks, a dark navy blue and a soft pink. The bag images were converted to half-tone images (images made up of tiny dots, just like in old-school newspapers) in order for us to letterpress them. The business cards were printed on French Grout Grey 100# cover that was triplexed to a hefty 300# thickness before receiving the final abstract-shaped die cut. The origami inspired promo was printed on French Grout Grey 70# text and was hit with several score lines to ensure accurate folding when prepped for final in-store presentation.
When you have a pressroom full of gadgets (and more importantly, people who know how to use them) the possibilities for self promotion pieces are endless. Recently we decided to make an oversized business card based on one of our most used pressroom tools, the palette knife.
Orange ink was laid down first, followed by an overprinting of blue ink on the handle to make the brown woodgrain handle, in addition to giving it a dirty ink spattered quality. French PopTone Sweet Tooth 100# Cover was used on the outside, with a 100# Tangy Orange triplexed down the center, ending with a total thickness of 400# cover. A custom die cut finished the piece off nicely.
All projects produced in our shop are custom. If you are interested in obtaining a quote for printing or design services, please use the request an estimate feature on our website.