With beautiful pattern and subtlety, Jeff at Telemetry Studio designed this identity and stationery system for Arzu Studio Hope. Started by a former Goldman Sachs partner, Arzu is a social entrepreneurship company that works at a grassroots level to better the lives of women in Afghanistan.
We letterpress printed multiple elements for this stationery system using gray ink and contaminated opaque white ink on Neenah Classic Crest papers. The business cards are 165lb Solar White, a smooth stock with a with enough thickness for some impression on both sides with minimal show through. We printed on pre-converted envelopes opening the flaps, printing envelope face and flap at the same time, allowing the pattern to wrap from front to back. The pressed pattern in this system is elegant and understated, creating real tactile inspiration.