Pivot Interiors once again embraced their California heritage when designing their 2013 desktop calendar that we produced for them. In 2012 they featured classic California architecture and this year they showcased some of the golden state’s most notable cultural treasures.
All of the monthly pages were run at the same time on one large press sheet, which helps keep some costs down (we only had to set up and wash up each color once), but can also cause some challenges on press. As sheets are run through the press over and over, the paper can begin to warp, wreaking havoc on registration. Taking the time to properly trap all of the artwork in the prepress stage and watching the amount of impression while on press can help quell this.
The pages and outer folding wrap were printed on one of our large cylinder presses with four inks on Mohawk Via Vellum Bright White 100# cover. The desktop stand was letterpress printed with one ink on a custom duplexed stock comprised of Mohawk Bright White 100# cover and French Poptone Blu Raspberry 100# cover. After printing the stand was custom diecut and hand assembled.