These business cards are elegant and simple with an unusual format. Although the feel of the design is traditional, the 4.25 x 1.25 inch size presents as an untraditional business card size. The client, William and Mary, makes premium gift wrap collections, so the paper crafting of the printing was very important.
These cards were letterpress printed with 2 ink colors on each side. The cards also have a heavy blind letterpress impression graphic on both sides. This blind area overlaps type on the reverse side. To get an even type appearance and a heavy sculptural impression on both sides we printed a 110lb sheet of Crane Lettra Fluorescent White and pasted it together back to back after printing. By duplexing the stock to a thick 220lb weight after printing the impression show through is eliminated. It is a time consuming and more premium production step, worth it for the final look of these cards. The final step was a round corner die cut.
These are the brand new cards for Dita Eyewear in Los Angeles. Bryan Crabtree designed them and did a nice post over on his blog too. The blind flourish on the light side and the diamond pattern on the black gives these cards a tonal and elegant look.
We first printed these as two sheets, a natural color and black stock and then pasted the sheets together after printing. This step eliminates show through of the impression when printing a two sided design. We’ve found that the gluing of the sheet after it is printed does flatten back some of the impression, so we start with a heavy impression initially. The lighter color stock is Wausau Compliments Natural White 100lbC and is printed with a blind pass and black ink. The black stock is Wausau Eclipse Black 100lbC and is printed with PMS 8001 silver and black ink. The final thickness is 200lbC, about the thickness of a US dime. After printing and gluing, the cards were die cut to the final shape with angled corners.