An essential reason French Paper Company stands out in a world of large paper conglomerates is their unique design affair. They’ve had a longstanding relationship with Charles Spencer Anderson Design here in Minneapolis that has fueled and produced arguably some of the most visual ephemera to promote paper in the last decade. And trust us, here at Studio On Fire we see A LOT of promotional materials from paper companies. We were excited to be a part of that legacy with the latest French Paper promotion – a paper “Air Kraft” designed by the crew at CSA Design.
We worked closely with CSA to finalize the production. The sheets are letterpress printed in two colors on French Speckletone Kraft 140lbC. These Air Kraft are actually flight worthy, but you have to be sure to follow the instructions and tape a dime into the nose of the plane for a good glide.
Speckletone Kraft is one of those papers great for designers who fall in love with chipboard, only to realize that actual raw chip does not have color specifications. (In a batch of chipboard stock you may get some gray sheets or some dark brown sheets, it just depends on what went into the pulper) We like to use it especially when matching envelopes are needed.
We printed these for New Found Original – a new online shop selling a carefully selected and ever changing collection of graphic products. They commissioned artist and designer Ryan Todd to design a set of four luxury letterpress coasters for their first collaboration project and introductory collection. The coasters are now for sale at NewFoundOriginal.com and Ryantodd.com
These were letterpress printed in two colors on extra heavy 60pt blotter stock. With the colors common to all four coasters, they were printed together and die cut four up out of the press sheets. We were really happy with how well the overprinting colors actually create a much darker third color. This is overprinting at it’s best – when the illustration is really planned to make use of that third color. Complementary colors do that best.
Old travel destination postcards always offer typographic treats. Barrett Haroldson over at Colle McVoy designed some type on these postcards every bit as tasty. We love the mix of haltone texture and overprinting. They are 3/3 letterpress printed on the same press sheet using our big 13 x 18 Heidelberg Windmill running up a stack of 60 point blotter board. That mother turns it out.
I’m no sportsman, but these almost make me want to go fishing. Fishington is great resource to do just that, is spring here yet? And certainly check out Barretts blog.
Kelly English is a Minneapolis designer who worked with us on our Charmed and Sweetheart Seamstress Deskline stationery. Those paper goods are for sale on our Studio Site. We were excited to print her own card design. Her approach to the standard business card takes good advantage of a press sheet. We print them all the same time and trim them down.
A note about halftones – Letterpress can print screens of a color like offset, but the line screen is heavier. Think about it as a black and white newspaper image. We can comfortable hold on to about 80dpi on the typical uncoated papers. You can see the halftone detail in these cards creates an amazing texture. And with the overprinting magenta and yellow duotone – those girls are HOT.