One of the best ways to get lots of color in a letterpress project is to print a colored paper. For these business cards Cricket Design Works in Madison, WI chose three colors for some extra vibrant variety in their design. The paper is all custom duplexed from French Paper Poptone colors. We love the color options and small quantity availability of this paper line. These cards are printed on Gumdrop Green, Wild Cherry and Blu Raspberry each pasted to Poptone Sweet Tooth White on the opposite site for a 200lb heavy weight. The cards were printed with a metallic silver ink first, then overprinted in black. The same artwork and ink colors were used for all three business cards on the press sheets. (Everyone received all three colors.) This made the project more budget friendly since all we had to do was change out paper stock while running the prints – no extra wash ups or ink color changes.
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Shine Advertising Co. in Madison, WI designed this flashlight box wrapper as a promotional piece for their agency. The look is a pretty sweet 1800’s ephemera inspired style and inside is a mini Maglite flashlight. We letterpress printed in four spot colors on Smart Genisis Husk 110lb C – 100% PCW. There are three tones of blue ink plus red ink. Chad, the design director, came in and spent the day on press with us. Take a look at a few press room images he created with an iphone camera using an app called HiCon – kinda nice black and white effect. A note on press checks – We are always happy to have clients come in for press checks. And if you can’t make it, we often do a virtual press check and send along photos as we are on press. We schedule a press time and you can wait by your computer for letterpress goodness. That really gives no excuse not to letterpress with us. :)