This poster was letterpress printed for the Artcrank poster show here in Minneapolis, which opened this last weekend. Since much of this show tends to be image and graphic heavy, we wanted our poster to stand apart with lettering only. It is an excerpt from Ralph Waldo Emerson’s Considerations by the Way, 1860. The full sentence is actually, “Live in the sunshine, swim the sea, drink the wild air’s salubrity.” (But “salubrity” is such an odd word and just didn’t work well in the design.) The lettering started as a hand drawn sketch, then refined in Adobe Illustrator. We printed with a photopolymer plate on Crane Lettra 300gsm Florecent White at 18 x 24 size. They are on display now at One On One in Minneapolis.
They sold well at the opening night and are still available. There was some confusion about them being sold out. They are $30, to be purchased at One On One Bike Shop.
You can also buy one, now for sale on our studio site as well. Cost is $40.