This invitation was designed by Julia Kostreva. We felt this was a unique wedding stationery set in both it’s design and production. Julie worked with us to lay out the press sheet for her design in a way that could utilize a split ink fountain. (That’s were a couple colors are loaded in the ink fountain and blended together in a single color pass on press.) It is printed on Crane Lettra Fluorescent White 110lb cover. It also has a unique halftone applied to the floral artwork that made additional visual texture within the letterpress printing.
PS. This is featured today on Martha Stewart Weddings.
These business cards are elegant and simple with an unusual format. Although the feel of the design is traditional, the 4.25 x 1.25 inch size presents as an untraditional business card size. The client, William and Mary, makes premium gift wrap collections, so the paper crafting of the printing was very important.
These cards were letterpress printed with 2 ink colors on each side. The cards also have a heavy blind letterpress impression graphic on both sides. This blind area overlaps type on the reverse side. To get an even type appearance and a heavy sculptural impression on both sides we printed a 110lb sheet of Crane Lettra Fluorescent White and pasted it together back to back after printing. By duplexing the stock to a thick 220lb weight after printing the impression show through is eliminated. It is a time consuming and more premium production step, worth it for the final look of these cards. The final step was a round corner die cut.
We just got these suckers back from Ideal Printers over in St. Paul- designed by SOF and offset printed (feasibility and cost issues made it much more reasonable for offset) for The College of Visual Arts– in St. Paul as well.
In order to make the colors on this guy pop as hard as possible we swapped out the standard CMY inks with their florescent equivalent. The actual design process was one of the funnest yet- we took various wood type and ran scrap paper through a little tabletop proofing press and immediately sprayed with our press wash-up solvent and then isopropyl alcohol to make interesting splatters / streaks / clouds / etc. The solvent and the alcohol has the same effect when mixed as gas and water.