When a design firm gets all the details right, it’s a beautiful thing to print. These business papers for Dohmen were designed by GS design in Milwaukee, and the details are tight. We just finished printing them and thought it was a design well suited for letterpress. The radial dots under heavy impression create a tactile logo, the custom converted rounded envelope flaps echo the logo shape and the edge coloring is a perfect accent on the business cards and folding note card. The business cards are Neenah Classic Crest Solar White 165lb Cover. They are 2 color letterpress printed with edges colored to match the logo PMS color. Since this was a single sided business card, some impression show through on the back side was not a concern. However, check out the photo of the back side of the business card and you get a visual on what we’d be looking at if there were printing. Printing on both sides with letterpress is possible. Be aware if if deep impression is used, there will be show through from side to side, even on thick stock like 165lb Cover. We can pull back on impression and minimize show through for two sided cards. The note cards are Neenah Classic Crest Solar White 130lb C – just a little thinner to help get a nice fold. The letterhead and envelopes are Neenah Classic Crest Solar White 80lb Text. We like the additional weight of an 80lb vs. a 70lb text weight for letterpress printing. It helps everything feel a bit more substantial and does better job with a heavy impression. And the custom converted envelopes are pretty cool – check out the side flaps – they even follow shape of the rounded seal flap. We freak out about stuff like that – nice.
Tag Archive for 'envelopes'
Since letterpress doesn’t do a great job flooding a page with ink, designers must come up with production alternatives to bring in big areas of color. One of the things that can be done when designing for letterpress is combining different colored paper stocks. This works especially well for projects with multiple pieces that need to coordinate – like stationery systems, wedding invitations, etc. Our previous post on the Ocean House system shows a splash of color added to the back of everything via offset printing. Adding a contrasting paper stock for pieces like envelopes and cards can be a more cost effective production solution to still add color to letterpress and avoid offset (or “flat” printing as people call it when comparing to letterpress) This system designed over at Space150 by Jason Strong brings color to the system by adding a couple contrasting papers. We printed the same letterpress ink color on the white stock and then the burgundy colored stock for the envelopes. This creates a tone-on-tone effect that remains legible and adds a nice texture. A smaller note card in a pink stock also matches the pink ink used throughout the pieces. The business cards are on thick 220lb Crane Lettra, which does an excellent job eliminating the impression show through of a two sided card.