We printed these for New Found Original – a new online shop selling a carefully selected and ever changing collection of graphic products. They commissioned artist and designer Ryan Todd to design a set of four luxury letterpress coasters for their first collaboration project and introductory collection. The coasters are now for sale at NewFoundOriginal.com and Ryantodd.com
These were letterpress printed in two colors on extra heavy 60pt blotter stock. With the colors common to all four coasters, they were printed together and die cut four up out of the press sheets. We were really happy with how well the overprinting colors actually create a much darker third color. This is overprinting at it’s best – when the illustration is really planned to make use of that third color. Complementary colors do that best.
The thickness of these cards allows them to also serve as a secret weapon. When your primary audience for business card hand off is art directors and designers, your card had better be memorable. A 55 point coaster board makes them fantastically textural and unstoppable. Clockwork Active Media Systems designed these for photographer rep Jeff Cerise – aka Secret Agent Man. They are hot off the press.
One thing to note about Coaster Board – it does not take a sculptured impression like other softer sheets. The surface will break. One of the detail photos below shows the surface cracking that will occur with to much pressure. This is likely especially in interior areas of artwork and must be watched for and adjusted to avoid this breakage. However, the finish of the stock is nice and pulpy – a definate stand-out among more typical paper mill stocks. We also like the “salty” look to the dark ink color on this stock. Gives it an aged / weathered appearance.
We print for other creative companies both large and small. Our friends in Designworks at BBDO in New York made up this gem of an identity system for their new post production suite called The Kitchen at BBDO. The system blends some fun patterns and crisp tiny type onto coasters, business cards and a CD package. And it was among the projects we printed that won a feature in the Print Design Annual.
It is a misconception that letterpress is only for small projects. We are not scared to run a big press sheet and handle large volume work. The 4 panel, 2 pocket CD package ran 2 up on our full size 18 x 23 sheet and was custom die cut and converted. The coasters and business cards ran together on a second sheet. And the details still look edible.
Old travel destination postcards always offer typographic treats. Barrett Haroldson over at Colle McVoy designed some type on these postcards every bit as tasty. We love the mix of haltone texture and overprinting. They are 3/3 letterpress printed on the same press sheet using our big 13 x 18 Heidelberg Windmill running up a stack of 60 point blotter board. That mother turns it out.
I’m no sportsman, but these almost make me want to go fishing. Fishington is great resource to do just that, is spring here yet? And certainly check out Barretts blog.
We designed this identity with mountaineering in mind. Saying “10 Zing Consulting – Helps you reach the top” would have been really lame. So we wrapped that message into the design with the shape. Show it, don’t say it.
We went lo-fi with the production and used a 55pt coaster board with 2 color letterpress. Then the pieces were steel rule die cut. Coaster board works OK for letterpress printing, but isn’t the best if you are looking for a deep impression. The material core is soft and the surface will tend to crack if you drive the plate to deep. It also sucks up the ink and requires heavy ink lay down.
In addition to our design work, our letterpress room prints projects for designers and agencies all over the country. Contact us for an estimate on your project.