Cricket Design Works, located in Madison Wisconsin (the cheese capital of the world… at least in our eyes) designed this awesome poster for eatwisconsincheese.com. You may remember some of the other projects that Cricket has sent our way in the past, but this poster is probably one of the most coveted prints around the shop due to our over-the-top obsession with cheese.
This was letterpress printed using three inks on Crane Lettra 110# Cover stock, a cotton fiber stock that is one of Studio On Fire’s favorites due to the impression depth we can achieve on the soft surface. Be sure to take a a little time to check out the illustrations, they were created with a lot of attention to detail, however they’re pretty forgiving on registration due to their sketchy nature.
So often, what we do for our clients in the graphic design profession is disconnected from personal passions. This project managed to combine both food and design values. The food our family eats falls into a traditional foods diet, as recommended by the Weston Price Foundation. Which is why we were especially excited when Rebecca and Ross Williams asked us for business cards for their new adventure called Many Fold Farms. Their must-read blog is smartly written and shows a true passion for food and land. I’ve been learning about fine cheese and feeling a bit envious of their farming adventure.
This was both a design and print project for us, which is where our company can truly shine. Not that we don’t love printing the custom work of other designers and collaborating in the production process. We also love owning a design project from concept through production completion.
The design for the logotype merges custom 19th century inspired decorative capitals with slab serifs. We combined typographic texture with a folk inspired pierced tin borders and an inverted round corner die cut. The letterpress printing is on Crane Lettra Ecru (Ivory) 220lb Cover stock for a thick and soft feel in a nice warm color. We produced two different sizes – an oversized card with farm information and a smaller card with personal contact info.