We were excited to produce this booklet, designed and illustrated in-house at Target by Aaron Melander. This piece was created for guests of the Target Chalet as a field guide to the 2011 Winter X Games.
To begin the project, we worked closely on the paper selection. It needed to be thick and sturdy in feel yet thin enough to do some 180 degree folds to form the inside cover pocket. For the cover we duplexed two stocks after printing – off white on the outside and brown on the inside. The outside is 78lbC Canaletto Granna Grossa printed in tight register three color letterpress. A tonal pattern printed on French Poptone Hot Fudge 80lbC floods the inside.
One of our favorite commercial shops in town then helped with the interior printing and bindery. The gutt was traditional 4 color offset printed and saddle stitched at Shapco. Since the open edges of the cover are folded to the interior a final trim with the gutt in place was not possible. That meant the gutt pages needed to be stitched separately, trimmed to size, then stitched again into the cover.
These are some beautiful wedding invitations designed by Anchalee Chambundabongse just letterpress printed here at Studio On Fire. The variety of the hand drawn type in this invite is super well done. Mixing up lettering like this looks deceptively simple. The texture of the diverse type styles in this layout maintains simplicity without looking cluttered. The format is fun too and keeps the type big so the lettering details come through. The invitation unfurls as a long trifolded card. A nice punch of blue color with an acorn printed slip sheet and matching blue rsvp envelope. The blue paper stock is French Poptone and the invitation is Gruppo Cordenons Canaletto 111lbC.
We’ve had the pleasure of letterpress printing some other beautiful projects designed by Anchalee you can check out on our blog – coasters and cigar bands and cd packaging.
Sometimes a great didone typeface just looks succulent, at least we think so. Those serifs are so nice and letterpress crisp, mmmm. Sara Janssen, who I worked with back in the day at Carmichael Lynch Thorburn (now The Thorburn Group), designed them beautifully. The detail of the hummingbirds and the classic type makes this an elegant set of wedding stationery indeed. Hummingbirds are such an exquisite little bird of great symbolism, we love the copy they put on the table number card. The color is a dark purple ink printed on Gruppo Cordenons Canaletto 111lbC. We’ve been specifying this sheet for some weddings as a cost savings alternate to Pearl White Crane Lettra. It has a more pronounced texture but only a 20% cotton content. It does not taste very good though.