Jane, from the family/design/lifestyle blog See Jane Blog, approached us to design and produce some fresh cards for her before she headed off to the annual Alt Summit blogger conference in January. Jane was great to work with, she had a few ideas and elements she wanted included but really lets us run and create something that would look great letterpress printed. Some of our favorite features include the custom diecut (designed to accentuate her signature asterisk) and the thin linework pattern (referencing back to her patterned blog header).
Production wise, these were printed on Crane Lettra Flo White 110lb cover stock that was custom duplexed to a 220lb weight after printing. With two inks, a blind impression and a custom diecut, the presssheet for these cards ran through the press a total of four times.
You can also read about these in a lovely post over on Jane’s blog.
Yael Miller, from Miller Creative, designed these gorgeous business cards for Olli Salumeria, a salumeria that makes dry-cured salumi in Virginia. Though the outcome is, dare we say stunning, these cards posed several production challenges along the way.
As a general rule, we don’t suggest using letterpress when the design uses floods of color and require clients to agree to our Solid Areas Disclaimer before we will proceed with their job. To achieve a nice solid coverage of color we had to run the ink heavy across the card, thankfully we had added some additional stroke weight to the artwork in the pre-press stage so the line work would not fill in on press. Another trick we used was lightly wetting the sheet before running- this cuts down on the appearance of saltiness and variation across the color.
Flood aside, take a look at that red. Yael refers to it as “Ferrari red,” and we can’t say that we disagree. The design actually specified a Pantone GOE color, which is not a Pantone book we match to, but since we custom mix all of our colors we were able to match a swatch that was mailed in for reference. We took one of our base red inks and pumped it up with a hit of fluorescent red to really get the color to pop.
These cards are printed on Crane Lettra 110lb cover that we custom duplexed after printing to make 220lb. By duplexing after printing we were able to run the flood without completely flattening the text on the other side of the card (not to mention we love any excuse to make a business card thicker). A custom diecut, shaped to reference a ticket or label, finished off the cards in an unexpected, yet refined way.
This project can also be found on FPO, DesignWorkLife, and Miller Creative.
This business card was designed by Webb de Vlam as part of their new identity launch. With design offices in both London and Chicago, they wanted a card that would surprise and delight clients and employees. The variety of bright accent color truly brings this project to life. The overlapping colors in the logo mark also create dimension by overprinting ink colors – a nice print interpretation of the online media logo.
The business cards are letterpress printed on Neenah Classic Crest Solar White 165lb C with four spot Pantone colors. There are three spot gray colors common to all the cards – that was the easy part. What made things interesting were the ten additional accent colors that switch out on the logo and edges – each person in the company receiving a palette of four color versions.
There has definitely been a trend toward larger companies using letterpress printing in their identities. We manage business card projects for companies with one person, or several hundred employees. These type of projects are most effective when they are planned with shell sheets in mind. A shell is a sheet with multiple cards ganged up that has all the common colors and logo already printed. That way, when a new hire or reorder occurs, we have those sheets on hand and ready to imprint on future orders. Typically, this works best and is most cost effective when the variable information on a card is planned in only one color. We advise companies to think about their card needs inside the next 18-24 months when ordering shells. Contact us to establish a letterpress business card production plan for your company.
We’ve worked with BAKER here in Minneapolis on a few really fun letterpress projects over the last year or so. And they’ve designed some beautiful things for pressing. Most recently, their second installment of the bird themed holiday ornament cards rolled off the press. It is a little bird (a good luck Cardinal) with an ornate frame that die cuts and punches out of thick 60 point blotter stock. It is printed two color each side.
Last years card for Baker was a die cut bird ornament as well. The same production specs, but featuring a punch out owl.
Also in the last few months, we worked through the letterpress printing of the new Baker identity on their business cards. And is was quite the undertaking. They have an interesting post about the process of icon development here. Each employee has their own icon and each card has four color ways. With over 60 employees that was a lot of icons and business cards! They are a custom duplexed 200lbC black and white stock in an undersized narrow card format. (1 x 3.5 inches) BAKER is printed in silver on the black side and the white side receives the four different color variations.
BAKER is a Minneapolis based Branding + Design firm specializing in package design. On the web: bkrdsn.com or tweet: @bkrdsn
These business cards are elegant and simple with an unusual format. Although the feel of the design is traditional, the 4.25 x 1.25 inch size presents as an untraditional business card size. The client, William and Mary, makes premium gift wrap collections, so the paper crafting of the printing was very important.
These cards were letterpress printed with 2 ink colors on each side. The cards also have a heavy blind letterpress impression graphic on both sides. This blind area overlaps type on the reverse side. To get an even type appearance and a heavy sculptural impression on both sides we printed a 110lb sheet of Crane Lettra Fluorescent White and pasted it together back to back after printing. By duplexing the stock to a thick 220lb weight after printing the impression show through is eliminated. It is a time consuming and more premium production step, worth it for the final look of these cards. The final step was a round corner die cut.