Pivot Interiors once again embraced their California heritage when designing their 2013 desktop calendar that we produced for them. In 2012 they featured classic California architecture and this year they showcased some of the golden state’s most notable cultural treasures.
All of the monthly pages were run at the same time on one large press sheet, which helps keep some costs down (we only had to set up and wash up each color once), but can also cause some challenges on press. As sheets are run through the press over and over, the paper can begin to warp, wreaking havoc on registration. Taking the time to properly trap all of the artwork in the prepress stage and watching the amount of impression while on press can help quell this.
The pages and outer folding wrap were printed on one of our large cylinder presses with four inks on Mohawk Via Vellum Bright White 100# cover. The desktop stand was letterpress printed with one ink on a custom duplexed stock comprised of Mohawk Bright White 100# cover and French Poptone Blu Raspberry 100# cover. After printing the stand was custom diecut and hand assembled.
A husband and wife photography team, Finessence Photography had just adopted a new moniker and was looking for a fresh look when they approached us to handle their rebrand and produce their print collateral. While we spend a lot of time (happily) printing for other designers, it’s always a treat for us to act as the design firm behind a project that hits our pressroom.
For the business cards we created a custom stock, duplexing Crane Lettra Flo White 110C and Beckett Concept Mohagany 130C. The rich mahogany stock was a great way for us to counterbalance the ultra-feminine flourish filled “F” we created for the main logo with something a little more masculine. A custom brown ink was mixed to match the mahogany stock for the crisp letterpress printed type sandwiched between two bands of a sculptural teal pattern. We were also able to use one of our favorite finishing techniques, giving the slightly undersized cards a splash of teal edge coloring.
After completing the business cards we proceeded to create a photo folio and gift certificate to round out their set of presentation materials. The structure of the photo folio is a call back to the flimsy paper sleeves drugstore prints used to come in, but this version is a bit fancier. A custom steel rule die line was created, which included an interior diecut to hold the business card, letterpress printed with two inks, hand assembled and kept closed with a velcro closure. We’re also pretty proud to say this system was a winner in the 2010 FPO Awards.
Using the format we designed for our Studio On Fire calendars, the marketing team over at Pivot Interiors designed this 2012 calendar in celebration of their expansion into southern California. Created as a tribute to California architecture, this was used as a gift for their clients and was a great way for them to showcase their ties to the architectural and design communities. The beautifully detailed illustrations required us to keep a critical eye on the registration while on press and we’re thrilled with how tight the prints came out.
The interior pages and outer wrap were printed together on one press sheet using four inks on Mohawk Via Vellum Bright White 100C. The stand was printed with one ink on a custom duplexed paper made of Mohawk Via Vellum Bright Wht 100C and Mohawk Loop Vellum Thai Gold 100C before being diecut and hand assembled.