We were excited to produce this booklet, designed and illustrated in-house at Target by Aaron Melander. This piece was created for guests of the Target Chalet as a field guide to the 2011 Winter X Games.
To begin the project, we worked closely on the paper selection. It needed to be thick and sturdy in feel yet thin enough to do some 180 degree folds to form the inside cover pocket. For the cover we duplexed two stocks after printing – off white on the outside and brown on the inside. The outside is 78lbC Canaletto Granna Grossa printed in tight register three color letterpress. A tonal pattern printed on French Poptone Hot Fudge 80lbC floods the inside.
One of our favorite commercial shops in town then helped with the interior printing and bindery. The gutt was traditional 4 color offset printed and saddle stitched at Shapco. Since the open edges of the cover are folded to the interior a final trim with the gutt in place was not possible. That meant the gutt pages needed to be stitched separately, trimmed to size, then stitched again into the cover.
Custom wedding projects are a specialty for our studio. When a marriage has multiple events and large amounts of information – a booklet structure just makes sense. We worked with stationery designer Kavita Ahuja on this letterpress printed booklet for her brothers wedding. (Also, her and her fiancee also have a very cool website selling boutique handmade perfumes called D.S. & Durga.) The booklet is a french folded structure with a cover that wraps the spine to hide the raw page edges. The french folding allows a nice letterpress impression on each page while hiding any show through of impression on the interior since the backs are hidden. Everything is printed on Pearl White Crane Lettra 80lbT with navy and gold ink. The binding edge is stitched from the top with a navy thread. The booklet fits into an existing A7 square flap envelope. Note on that the envelope can print both the face and the flap by opening them before printing.
We’ve been busy with an AIGA student event this last weekend called Portfolio One-On-One. It’s an event for design students to tour studios in the Twin Cities, have their books looked at and attend some short workshops. We had a group through our studio to see the press room and we also did a workshop about “Planning design with specialty production techniques.” Good times.
We also printed a booklet cover for this AIGA event. We hit the bejesus out of an 80lb cover stock and thought we’d show what the other side looks like. Granted, we don’t run everything this heavy. But a thinner stock with a heavy impression is going to have more show through than a thicker stock with the same impression. On this booklet, nothing was on the reverse side, so it did not matter that the impression was extra hard.
A note about tours – We have student groups from all over the country take tours of our shop and we are happy to do it. However, none of them have ever sent us a box of chocolate with a thank you note. That is until Brigham Young University. Thanks BYU. And to all the other student groups inquiring about tours – we now expect some edibles! ;-)