This ephemera was designed by the folks at Shine Advertising to dress up a pocket knife mailing sent to their clients as a promotional item. You might ask if that is really letterpress? Yep, actually that’s four color process plus two spot color letterpress printed one pass at a time. That means that lil’ piece of paper went through the presses seven times. (six color passes and a letterpress matrix score) Certainly not a typical use of letterpress, but that’s why it was so fun to print it. Laying down color one at a time means a little guess work as you build the color density for the final image, but fun to watch it unfold. The process printed picture was from CSA stock images and worked pretty well to break out into plates even though it started as a heavily line screened image. The plates were printed with a 90 line per inch screen on Mohawk Loop Husk 160lb Cover.
Also be sure and check out the flash light wrap we printed for Shine last year.
The good folks at Taiga Records sent this sleeve design for letterpress printing last year. They are two color letterpress printed on a 100% PCW 160lb stock from Smart Genesis. They sold through all 500 copies in a month and we are now working on letterpress printing of another new album to be completed early this June. All of their records are pressed on 200 gram virgin vinyl. Andrew at Taiga asked us to spread the word about one of the artists on the label performing in Minneapolis. Rafael Toral, will be performing on Tuesday, May 19 at the Art of This gallery, 3506 Nicollet Avenue S. He is from Lisbon, Portugal and hasn’t performed in mpls since 1999. The event starts at 8:00pm, there is a suggested donation of $5 and byob.
Edge coloring is an amazing addition to a letterpress project. These are a couple thousand cards stacked up, just completed for GS Design in Milwaukee. They designed these for their client Dohmen. The radial dots are a nice contemporary design on the face of the card and the sides are a matching vibrant green. They are printed in two PMS colors on thick 165lb Neenah Solar White.
We can match edges to any printed PMS color. And the effect looks at it’s best on stock 160lb or thicker. It’s taken us a few years of practice to get the edge coloring production process just right, so we are purposefully a bit elusive about exactly how we do this. It has something to do with unicorn tears and hens teeth. ;) The effect is much more subtle when seen as a single business card and always makes people take a closer look.