When you have a pressroom full of gadgets (and more importantly, people who know how to use them) the possibilities for self promotion pieces are endless. Recently we decided to make an oversized business card based on one of our most used pressroom tools, the palette knife.
Orange ink was laid down first, followed by an overprinting of blue ink on the handle to make the brown woodgrain handle, in addition to giving it a dirty ink spattered quality. French PopTone Sweet Tooth 100# Cover was used on the outside, with a 100# Tangy Orange triplexed down the center, ending with a total thickness of 400# cover. A custom die cut finished the piece off nicely.
All projects produced in our shop are custom. If you are interested in obtaining a quote for printing or design services, please use the request an estimate feature on our website.
You might remember Slate from this earlier version of their cards that we produced in 2010. Years have passed, but they still know how to design a beautiful card using multiple processes; this latest version incorporates foil, letterpress, and a peekaboo die cut.
A white foil was used on both sides of Mohawk Via Vellum Cyan 80# cover. A separate sheet of Crane Lettra Flo White 90# cover stock was letterpress printed with black ink before receiving an interior circle die cut. Now for the fun part: after all the printing and die cutting was completed the stocks were custom duplexed, allowing the foil “S” to show through the peekaboo die cut.
3 Advertising, based in Albuquerque, designed these ingenious business cards sleeves for photographer Michael Barley that we letterpress printed not long ago.
The sleeves were letterpress printed on French Speckletone Natural 80# cover stock. After printing the sleeves were custom diecut, including a window that showcased examples of Michael’s photography from the inserted card. To keep everything all together a small sticker was letterpress printed with a tonal ink on a kraft label stock that was then custom diecut and pinhole perforated.
SHIFT LAB, a web and mobile developer, embraced the beauty of materials when designing their business cards that we produced a while back. For the logo side of the card we used Mohawk Via Vellum Safety Yellow, in an80# cover, which is a stock that is vibrant in color without being fluorescent. The logo was printed using a tonal ink, creating just a subtle color change between paper and logo. The information side of the business card was letterpress printed on Neenah Classic Crest Solar White Smooth 165# cover with a black letterpress ink as well as a custom mixed yellow ink that matches the Mohawk stock on the reverse. After printing the two stocks were custom duplexed together, for a card with a total thickness of 245#, and the edges were colored black.
Blok Design, with offices in Toronto and Mexico city, have sent us several jobs over the years, but this stationery system for VUHL has got to be one of our favorites. Blok created the entire entity for what the VUHL website calls “a road-legal lightweight supercar.” You read that correctly, a SUPERCAR.
Blok always does a great job choosing materials and this was no exception. Two paper stocks were used, a rich Royal Blue and crisp Pristine White, both from the Colorplan line. The stocks started at a 270 gsm thickness and were duplexed after printing, making the final product a hefty 540 gsm. Silver ink was used for all of the letterpress printing and all the foiling was done using a transparent foil. The transparent foil created a subtle tonal shift and a slight change in sheen. The end result is both bold and elegant.
The folks over at Base Art Co do some great work ranging from book covers to responsive web design, though our favorite project is probably these business cards they designed for themselves and sent our way for production.
A card comprised of two stocks that we custom duplexed together after printing, the final weight of this card ended up being a sturdy 320# cover. The white side of the card is Crane Lettra Flo White 220# cover stock with hit of tonal letterpress varnish, while the grey is French Durotone Steel Grey 100# cover letterpress printed with a silver ink and white foil. After duplexing and getting trimmed down to their slightly undersized dimensions of 3″ x 1.75,” a bright yellow edge color was applied, which added a splash of color in addition to hiding the seam of the custom duplex.
Based out of San Francisco, Passing Notes designed this beautiful stationery system for Muhs Home, an online store retailing elegant home furnishings and accessories. Refined typography utilized two inks alongside chic illustrations. Since the illustrations were printed with no ink, what is referred to as a blind impression, we used a thick Crane Lettra Flo White 220 lb cover stock, allowing us to really go deep with the impression while reducing show through.
Other projects we have produced for Passing Notes include this Aphro Chic system and Patti Schmidt business card.
A husband and wife photography team, Finessence Photography had just adopted a new moniker and was looking for a fresh look when they approached us to handle their rebrand and produce their print collateral. While we spend a lot of time (happily) printing for other designers, it’s always a treat for us to act as the design firm behind a project that hits our pressroom.
For the business cards we created a custom stock, duplexing Crane Lettra Flo White 110C and Beckett Concept Mohagany 130C. The rich mahogany stock was a great way for us to counterbalance the ultra-feminine flourish filled “F” we created for the main logo with something a little more masculine. A custom brown ink was mixed to match the mahogany stock for the crisp letterpress printed type sandwiched between two bands of a sculptural teal pattern. We were also able to use one of our favorite finishing techniques, giving the slightly undersized cards a splash of teal edge coloring.
After completing the business cards we proceeded to create a photo folio and gift certificate to round out their set of presentation materials. The structure of the photo folio is a call back to the flimsy paper sleeves drugstore prints used to come in, but this version is a bit fancier. A custom steel rule die line was created, which included an interior diecut to hold the business card, letterpress printed with two inks, hand assembled and kept closed with a velcro closure. We’re also pretty proud to say this system was a winner in the 2010 FPO Awards.
More and more clients are starting to request split fountain printing, where we put two ink colors on the same roller to acheive a gradient. Craig Duffney, a longtime friend of Studio On Fire, designed these cards for Nara, a web personalization tool. In this instance, the pink to purple split fountain is a direct callback to the gradient background of the Nara website. After two passes through the press and duplexing back to themselves, the cards were finished with a custom rounded corner diecut.
Letterpress printed on Neenah Classic Crest Solar White 200C.