We’re extremely proud to finally share this project that we worked on a few years back.
Spring of 2011 Make Retail brought us in to partner on a project for Ace Hotel New York and Google for a special release of the Chromebook. You may remember, Ace Hotels partnered with Google to put a Chromebook in every room of their New York hotel that entire summer. It was free to use during your stay and had a custom app (designed by Superfuture) for those who needed a little supplementary New York knowledge.
We custom designed the sleek wool sleeve (can wool be sleek?) to give the Chromebook an easily transportable home. A coordinating mini-sleeve to houses the power cords was created to effortlessly keep things together on-the-go. With a wrap-around cording closure, meticulously chosen buttons and contrasting top stitching, the details really made this an enviable accessory.
You can find more of Studio On Fire’s handiwork tucked into the interior pockets of the sleeve. An instruction card filled with a cheery welcome message and helpful tips was letterpress printed with a cool gray ink on 110lb Crane Lettra Flo White cotton stock before being scored, folded and inserted.
In another interior sleeve pocket, letterpress printed journals are graced with a quote from John Milton, “A sable cloud turns forth its silver lining on the night,” that we pulled from wood type on our proof press before digitizing for final production (BONUS–guests were able to keep the journals after their stay was complete, whether they purchased the Chromebook or not). The covers have a tonal ink impression on a Mohawk Beckett Concept Wood Spice 130lb cover stock, while the interiors were offset printed on Domtar Cougar Opaque Smooth Natural 60lb text. Finished off with some curvy corners, we’re sure these were stolen by jealous friends when not guarded properly.