Blok Design, with offices in Toronto and Mexico city, have sent us several jobs over the years, but this stationery system for VUHL has got to be one of our favorites. Blok created the entire entity for what the VUHL website calls “a road-legal lightweight supercar.” You read that correctly, a SUPERCAR.
Blok always does a great job choosing materials and this was no exception. Two paper stocks were used, a rich Royal Blue and crisp Pristine White, both from the Colorplan line. The stocks started at a 270 gsm thickness and were duplexed after printing, making the final product a hefty 540 gsm. Silver ink was used for all of the letterpress printing and all the foiling was done using a transparent foil. The transparent foil created a subtle tonal shift and a slight change in sheen. The end result is both bold and elegant.