Vista Caballo Letterpress Stationery

Vista Caballo is a ranch retreat with a special connection to horses in Dove Creek, Colorado. We worked with Thinktopia to design this stationery system for the client. They already had a logo design and needed stationery developed using the existing mark.

One of the things often overlooked in design is the choice of materials. This is something we strive for in our own design work. Material selection can be a central component for building the look and feel of a brand.  In this stationery system we use a variety of brown toned papers to compliment the tactility of the letterpress printing and echo the desert landscape of the location. Kind of like making a color palette, instead we made a material palette. Each piece is printed with the same brown PMS color.

Letterhead is French Paper Speckletone Kraft, Envelope is French Paper Speckletone Chocolate, Business cards and Note cards are Crane Lettra Pearl White 220lb, Labels are Strathmore Soft White crack and peel stock, Journal covers are Fibermark Suedetex Tan 25pt with Smart Genesis Husk 70lbT gutt.

Richness of materials makes this stationery unique.

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  • This is absolutely beautiful. You are so right about materials being so often overlooked. In my experience, the right choice of materials can really add extra power to a concept (of course the opposite is true, too; crappy materials can bring down a design).

  • p.s. I’m going to post this to my new blog venture, sometime next week after the “official” launch. Thanks for sharing all of the lovely work.

  • this is gorgeous. i love love love simple designs on kraft paper. my own wedding invitations were black print on kraft paper with black envelopes.

  • I have a logo that is very similar. I LOVE the business cards. How would I go about getting a quote for these?? Is that possible? I am in love!!

    Great job!


  • Yes, we are happy to quote your project. You can submit your information to get an estimate at:

  • Beautiful work. I would like to post about your studio and work on my blog. Your work is so thoughtful in paper choice and design.

  • Michelle Custodio

    I like the simplicity of the creation. I think you will be great in wedding stationary too.

  • Hi StudioOnFire,

    Can you print on Fibermark Suede Tex 24pt paper for business cards that contain several colors?

    I’m having a hard time finding one.

    I hope you can help…


  • Grande Federico!

  • I do not even know the way I ended up right here, but I thought this put up was good.
    I do not recognize who you are but certainly you’re going to a famous blogger if you
    happen to are not already. Cheers!

  • Re: Vistacaballo design


    I am interested in purchasing a personal stationery set(?)…Stationery, notes, envelopes, envelope seal, etc.

    I love this design and would like to know what the minimum per order is or possibly a price breakdown of this assortment.

    My best,
    Nancy Rivara