The folks over at Cue don’t mess around. They designed this seriously good card with a cartouche-like outer shape. We printed a single color letterpress on each side and die cut the cards with a small punch in the center.
When you are printing a business card with letterpress on each side, usually one side is chosen as the “hero side” and gets a bit more impression. When die cutting the hero side also faces up. The side on which the knife enters the paper is more rounded – more noticeable on thick stocks. This card is 100% cotton Crane Cover 179lb Pearl White.
(Completely unrelated: when my angry and nerdy designer side comes out with an insult, I’m likely to call somebody a cartouche-bag.)